Achieving Business Growth

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February 28, 2012 · by Ray · Business Solutions, High Performance Sales Team, Leadership, Sales Model

Diagnose Challenges, Create Solutions & Deliver Results

Challenge

The overriding challenge in sales and marketing is “To deliver business growth”.

How to Address

Take the right approach.No one size fits all. So to be most efficient and effective it is best to:

  • Diagnose Challenge,
  • Create Solution & then
  • Deliver Results.

The challenges will fall into two broad categories

  • Enter new markets or
  • Develop existing ones.

Diagnose Challenge

The main ingredients of success are:

  • Strategy,
  • Sales team (& infrastructure),
  • Customer acquisition( tailored sales process, product value, & customer references)
Which of these ingredients are in place? If they are in place are they fit for purpose and achieving acceptable performance?

Create Solution

Following the diagnosis of the challenges a bespoke solution may be created.

Create/Develop Strategy

Planning means that subsequent action will effective and efficient.

  • Create customer profile,
  • Value proposition,
  • Go to Market strategy,
  • Sales process,
  • Sales team,
  • Targets.

Create/Develop Sales Team

This includes Leadership, Scalable Sales Model and Hiring the best people.

Leadership means that the team energised, have clear objectives, are fully engaged and deliver the required targets wit the required cost. The team is supported by a  scalable sales model which includes:

  • Sales Process based on Customer Buying Process
  • Sales Management System to to deliver forecasts and processes for coaching and performance management
  • Sales Automation that improves the efficiency of communication, customer database and reporting.
  • Marketing Integration for lead generation, sales tools,  messaging and effective market coverage.

Hire the best people. Utilise a clear and professional process to identify and develop people with high potential.

Begin/Develop Customer Acquisition

Customer Acquisition is vital for revenue Growth and the creation of references to enable later customers to be acquired more efficiently. Both are key attributes of business growth.

First ensure product delivers compelling value. as perceived by the customers. Then create or develop references.
To win major breakthrough accounts will require the creation of a tailored sales process based on the customers buying process. This will help harness the resources of the company effectively, manage communication and monitor progress.

Deliver Results

Results will be best delivered by effective leadership and professional project management.Leadership ensures that clear objectives are set and resources to deliver such objectives are secured.Then the team to deliver the results is engaged such that they are fully committed to deliver superb results.Finally the results are delivered with progress monitored and reported on at regular intervals to keep stakeholders informed.

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